Digital media design represents the next step in video evolution—and possibly an entirely new direction for media in general. Digital media design unites computer memory with high resolution and high definition video, completing the first successful step toward the blending of computer technology and television that many have predicted will unite all media into one in the near future. In addition to its sophisticated and sheik expression, digital media design offers tremendous commercial potential that represents value with imagery and combines presentation with highly visible, advanced technology. As an authorized distributor of home theater equipment of the highest professional grade, and as Houston’s leading design firm multi-specializing in five aesthetic and technical disciplines, ILD offers digital media design services to eclectic consumers, service industries, and high-end vertical markets.
Although the technology comprising digital media design is quite sophisticated, the concept is amazingly simple. A high end video projector or professional grade flat panel television is equipped with a digital memory card that gives the video output device the same type of memory found in computers. By combining memory storage with video feed, Illumination designers can create and upload Power Point presentations and digital slide shows directly to the memory card for executive offices and homes. This offers enormous commercial potential to any industry wishing to make an instantaneous, powerful impact on potential client. Images presented on large screens with an advanced level of color rendering and definition transfer directly to the subconscious mind, making digital media room design one of the most power conductors of information in the world of advertising. By converting electronics to image and image to impression, digital media design offers maximum emotional impact and the greatest potential for instant long-term memory storage in the mind of the viewer.
Illuminations Lighting and Design’s home automation department has now begun to extend its service offerings into the commercial arena due to the growing demand for digital media design as a powerful tool of advertising both products and services. As a leading vendor of art lighting design, ILD receives an increasing number of repeat clientele who call us back to add digital media design to their newly-lit gallery. Many have found that adding a projection screen to showcase impeccable images of rare works of art can be used in a number of promotional capacities. Pending grand openings of emerging artists can be silently—but prominently— showcased in an “upcoming events” presentation. Special displays for museums can be advertised now like never before—something archeology and historical specialists have discovered highly effective for increasing public interest in artifacts, rare historical documents, and ancient art. Bringing the past to new life through digital media design reintroduces our busy modern world to its myth poetic roots in an exciting, mesmerizing, and innovative fashion.
The world of travel and luxury has experienced increased momentum as well through digital media design. High-end resorts now display in their hotel lobbies all the many amenities and special events located on their property. This is so much more effective than print materials that many neglect to read or even pick up in the foyer. Timeshares sales have increased as well, and reputable timeshare companies have finally differentiated themselves from less reputable competitors by offering slide shows to prospective buyers that clearly show them what they are being offered. Five star restaurants have found a whole new method of highlighting specialty menu items as well. Sophisticated projectors and flat panel screens now showcase prime cuts and chef’s choices framed against a backdrop of ambient lighting and decorative illumination. This also allows for restaurants to increase bookings in banquet rooms by showing selective scenes from special events, wedding banquets, birthday parties, and awards ceremonies.
Virtually every industry in today’s commercial marketplace will soon become aware of the power of digital media design, and how elegant display, state of the art technology, and sharp imagery truly do make a picture worth a thousand words—and thousands of dollars. To see what this exciting and dynamic form of advertising can do for your business; call 713-863-1133 today for a free consultation.