Lighting is often thought of as a finishing touch rather than part of the design process. When it comes to growing your Houston business, you can’t afford for that to be the case. Lighting design is probably one of the most essential elements of your brick and mortar business.
Your business’s setting and mood are everything. Rather than see lighting from a practical aspect as so many do, embrace it as an extension of your work culture. Lighting can create the perfect atmosphere for both your employees and your clients.
Use Lighting Design to Tell You Story and Sell Your Brand
Think about how you feel when you walk into any business. Aren’t first impressions everything? Anytime a customer walks through your business, they’re already forming their opinion about your business. It’s easy to see then that your lighting choices affect brand perception and impact how your customers view your business.
The most elite establishments understand that aesthetics help to tell their story. Your brand’s history can be reflected through your business’s accessories, furnishings, style, design, and lighting choices.
For instance, if your business is a throwback to yesteryear, no doubt you’d want to focus on vintage embellishments. The use of vintage lights would help to pull it all together.
Lighting Design and the Customer Experience
Without customers, you wouldn’t have a business. Lighting has a significant effect on the customer experience. Poor lighting diminishes the customer experience. Great lighting enhances it.
Lighting design does more than making products be seen or to be a signal that your business is open. It can affect whether or not a consumer decides to do business with you. How does it do it?
- It enhances the appeal of your products or services. An example of this would be the showroom of a designer vehicle. If you were to walk into a Lamborghini showroom that was drab and dreary, it might dull your mood. You might feel less enthusiastic about viewing the luxury automobiles. But, showrooms rarely fail at offering a spectacular display. And it’s all due to excellent lighting design that put the spotlights right where they need to go. The lighting design can be just as luxurious as the merchandise. And customers are drawn to it the moment they enter the showroom.
- It lends a sense of security. Just as a homeowner might install landscape lighting to ward off intruders, commercial lighting design can make customers feel safer. A good lighting plan helps to avoid dimmer areas in your commercial space. It also minimizes glare, which can be just as bad. Some types of lighting are also off-putting to consumers. You’ve probably experienced it yourself when you walked into certain businesses. It’s definitely the type of thing you want to avoid in your own business. The right lighting will provide the correct balance of hue and intensity to offer a sense of security to your customers. It should be bright enough for your customers to see around them without diminishing the ambiance.
- It builds trust. Great lighting offers transparency. That means adequately illuminating all areas of the business so that customers can clearly see any product they’re considering. Good lighting shows you have nothing to hide and that you’re proud to represent your products.
The Right Light is Also Good for Productivity
Your business revolves around getting things done. After all, without maximum productivity, your business won’t thrive. As a whole, most of us have less exposure than we should to natural light. So, it’s more important than ever to incorporate artificial lighting that provides adequate illumination.
The problem is that many work environments have lighting that’s too dim. Unfortunately, that can impact the quality of work performance. Lighting design that is underwhelming can lower moods in the workplace and impact well-being. Workers may complain of frequent headaches or eye strain. It’s also important to remember that what impacts your employees also affects your customers. Consumers remember businesses that lighten their mood and invigorate them.
Lighting that offers adequate illumination in the commercial setting helps drive performance and makes tasks more manageable. The right lighting solution promotes a more functional workspace that also enhances the atmosphere you work in.
Many businesses find that using natural light or mimicking it in their lighting design plan increases production, leading to an increase in revenue.
Is Lighting Design Right for my Business?
No matter what business you’re in, chances are a lighting design plan can help take your business to the next level. Considering these are challenging times for commerce, competition is steeper than ever.
It pays to focus on every aspect of your business, right down to its aesthetic appeal. Some businesses need to pay even more attention to how light interacts with their business, customers, and employees. Obviously, if you have an auto dealership or any business with a showroom, the right lighting design can truly enhance your display.
Other businesses that can benefit from a professional lighting plan are restaurants, retail, museums, hotels, salons, spas, event venues, and corporate offices. But when it comes right down to it, nearly every business can benefit from a lighting strategy.
Lighting that is creatively and thoughtfully designed can have a huge impact on brand perception. It can dim or magnify the customer experience from the moment they walk in and influence their choices of doing business with you. One of the top objectives every business owner has is improving customer participation. Lighting design can significantly contribute to this goal.
Implementing ways to make your workplace more functional is also a good idea. Improved lighting will make your business establishment a better place for you and your employees.
If you’re a Houston business owner wanting to grow your business, while making it a better place for your customers and your workers, a professional lighting design is a wise solution. Contact Illuminations Lighting Design at 713-863-1133 to move your plan forward.
We’ve helped many businesses in the Greater Houston region and beyond with effective, creative lighting designs. Our lighting designers are serious about their craft and will go the extra mile in delivering quality services to meet your needs.