Media design offers Houston homeowners a public experience made personal and private. Film serves as a portal to the mind’s eye, offering glimpses into alternate realities and parallel universes of sound, light, and vision. As premier consultants serving all of greater Texas and specializing in high-end clientele throughout Houston, the media design team at Illuminations Lighting blends a sophisticated interdisciplinary skill set into a customized, highly individualized home theater experience. Media design entails much more than buying and installing equipment in a room large enough to entertain family and friends. True media design consists of architectural and acoustical analytics, systematic analysis of natural and indoor lighting levels, and superior interior design skills that maintain aesthetic balance while delivering optimum audiovisual effects. Regardless of location in our vast city, Houston homeowners only can find manufacturer-grade equipment available through specialty dealers such as ILD networked into sophisticated home automation controls that turn wish into command at the push of a button.
Until recently, public cinema held second place only to concert halls in acoustical depth and variety. Because a cinema’s acoustical media is designed with speakers placed both above and around a theater audience, (as well as below and to each side of the screen) different sounds emanate from different points in the room. Speakers below the screen project dialogue to mimic real life speech. Sounds emanating from different points within the scene itself come from speakers positioned along walls and ceilings, creating the illusion that audience members are actually inside the movie itself. This is extremely difficult– if not impossible– to duplicate with self-installed and/or retail-purchased media designs. Houston is home to many highly intelligent and technically savvy individuals who can often rival professionals when it comes to intuitive and innovative electronic skills. However, it takes more than knowledge of electronics to design media systems that can duplicate cinema quality acoustical effects. Effective home theater systems require advanced, formal training in architectural theory and the acoustical qualities of the many unique and specialty construction materials found in today’s new homes. This training is normally not available to private individuals, and even with knowledge of some construction materials and acoustics, the private consumer still cannot obtain professional grade equipment through retail channels. Only by contracting a licensed dealer such as ILD can a homeowner acquire both the engineering quality and the media design skills required to create a truly authentic, life-like surround sound experience.
The visual aspects of media design require an equal level of interdisciplinary skills to truly rival the large screen and advanced color-rendering capabilities of a movie theater screen. The seemingly endless and growing array of wide screen, flat screen, and front end projector televisions now flooding the retail market offer at face value a cost effective replacement to nights on the town. Again, however, this equipment does not deliver the same level of quality manufacturer grade equivalents. No home theater screen measures equates in physical dimensions to the wall-sized screens in cinemas. As such, even the most sophisticated media design using the most advanced equipment has to compensate for the size differential with an illusion of vastness and a color rendering index that in many cases has to surpass theater screens to achieve the same visual impact. It takes a professional with a combined knowledge base of lighting, viewing angles, photometrics, lighting, interior decorating, and advanced media design to choose the best possible projector appropriate to a specific home and the individual client’s wishes. It also takes interior design experience to know where to position the screen so that the video itself appears to fill the entire wall even though the screen itself may not physically do so. Our Houston media design experts spend many hours each year in continuing education to not only stay current on new technical trends, but also to cross train with designers so that any technical solution we install maintains our exceptional reputation as a one-source vendor of superior aesthetics.
ILD offers Houston media design clients something no one else offers: a home theater solution that not only turns public space into private space, but turns that private space once again. Read more about this exciting blend of science, and art in related articles on our site, or simply pick up the phone now and call 713-863-1133713-863-1133 for a personal, in-depth consultation courtesy of Illuminations Lighting and Design.